Nutrition is one of the few areas of endurance sports products that seems to have genuine innovation in it at the moment. Not only that but innovation from small British companies who are delivering some excellent products and who are able to compete with the bigger brands. I’ve never really enjoyed the traditional gels/bars/drinks from Powerbar etc; not something I stomach easily and it didn’t sit well with my approach to eating in general where I try to eat fresh food that is organic/free range. Feels odd to be eating that way during the week and then stuffing sugary gels into my body whenever I run or ride.
That’s where companies like Jersey Pocket come in with products that use quality ingredients with little processing and no preservatives or refined sugars. If I was a Fitspo Instagrammer I’d be tagging all my photos of these bars with #cleaneating or #realfood but that’s just a stupid way of saying eating properly. But whatever you call it these bars are excellent, not all to my taste as you will see but I cannot fault the quality.